Bogota, February 12th 2025
Since December 19, 2024, Law 2439 has transformed the digital landscape, requiring e-commerce businesses to adapt to new and strict regulations. This legislation, which strengthens consumer protection, introduces key changes that every digital company must understand and comply with to avoid penalties.
What does this new law mean for your business?
• Faster returns: Now, refunds must be processed within a maximum of 15 calendar days (previously 30 business days).
• Full transparency: Companies must provide detailed product descriptions, clear delivery timelines, and traceability channels for any claims.
• Improved customer service: Platforms must have robust support channels and keep a complete record of all consumer interactions.
Why is it important to adapt now?
The Superintendence of Industry and Commerce is intensifying its monitoring of the sector, and investigations into potential non-compliance will significantly increase. Failing to adapt to the new regulations could jeopardize your reputation and operations.
If you want to receive more information about this or access our comprehensive compliance program for companies with e-commerce platforms, do not hesitate to contact our Competition team.