Exceptions to Commercial Exclusivity in Major International Sporting Events

An article published by El Confidencial addresses the tensions between sponsorship exclusivity obligations and the physical limitations of certain infrastructures. In this regard, Cristina Duch and Pablo Hooper, partners at Pérez-Llorca, note that such cases do not constitute ambush marketing, but rather situations arising from technical constraints. They also emphasize the importance of strictly complying with commercial agreements and avoiding conflicts between sponsors, both in physical and digital environments.

Consult the full content of the Article here.