Our ‘duty’ to pass AI benefits on to clients: Pérez-Llorca

As the adoption of artificial intelligence by law firms becomes more commonplace, the technology is no longer seen as a tool to gain a competitive edge, but one that can help a firm preserve its position in the market.

Managing IP has launched a new series focusing on how IP firms and organisations such as IP offices are using AI to help manage routine tasks and improve efficiency. As part of the series, we sat down with Raúl Rubio, a partner in Spanish firm Pérez-Llorca’s IP and technology practice.

He discussed the firm’s AI journey and why simply adopting the technology isn’t enough to beat the competition, especially when most firms are using it in some form.

You can read the full interview here.